8 Reasons Your Salon Should Have a Website

8 Reasons Your Salon Should Have a Website

CudYo Learning

CudYo Learning

A website can be a powerful tool for your salon business if it’s used the right way. In fact, there are many reasons why every salon should have its own professional website, including the ability to create more salon bookings and generate more traffic from search engines. Read on to learn more about the 8 best reasons you should have your own website as part of your salon marketing plan.

1) Customers prefer online booking

Many customers now prefer to book their appointments online. For those who don’t want to go through that hassle, they may just cancel and reschedule instead. This creates a domino effect that results in under-booked days and missed appointments. A web portal will help keep your business running smoothly by making it easier for customers to book appointments.

2) It's easier for customer relationship management

Keeping customer details in an excel spreadsheet will eventually become unwieldy, and you’ll probably forget to update parts of it as time goes on. A centralised CRM makes it easier to keep track of customer information and their interactions with your business. By knowing who you’re speaking to – and what they’ve asked for in previous conversations – it’s much easier to be relevant and personalize conversations, which keeps customers happy and coming back for more. (More likely to refer others)

3) Increase visibility & Google rank

A website is a must-have marketing tool for every business these days. The more exposure you can get on search engines, such as Google, Yahoo and Bing, and social media sites like Facebook and Twitter, means that people will find your business more easily. That exposure can translate into increased traffic to your salon or spa. All of these platforms have one thing in common: they generate massive amounts of web traffic from visitors looking for services in your area.

4) Reduce cancellations

A cancellation policy can encourage your clients to show up for their appointments on time, which not only ensures that they will get the service they want, but it also helps to reduce no-shows. Studies have shown that missed appointments cost salons thousands of dollars each year. For every three people who don’t show up to their appointments, two more call or email with an excuse as to why they aren’t coming.

5) Attract new customers

One of the most powerful ways to grow your business is by using digital marketing tools to attract new customers. For salons, that tool is having a website—especially when you have social media pages linked to it. The more people who see your salon online, then, not only can they come in for an appointment but they can also learn about your services and products, which means more money in your pocket.

6) Get SEO benefits (Search Engine Optimisation)

Websites are more powerful marketing tools than ever before, so having one will help you stand out in search results. Having a website helps your salon rank higher in search results, which means people are more likely to click on your business when they’re looking for businesses like yours. A lot of people never leave Google or search engines—they just type in what they want and choose from what comes up.

7) Always Open

Having a professional website with online bookings means that your business is open to new customers 24/7. You can get new customers as you sleep, new customers can find you online and book your services any time of the day or night.

8) CudYo All In One

CudYo All in one Package for Salons has got all of the above and more. CudYo will take care of all your digital online needs like website design, bookings, payments, hosting, SEO and digital marketing. Check out all CudYo Features here.