5 Key Takeaways from a Successful Web Design for Estate Agents

5 Key Takeaways from a Successful Web Design for Estate Agents

CudYo Learning

CudYo Learning

If you’re an estate agent in the UK, you probably already know that it pays to have a good website design. If you’re not currently satisfied with your site, consider hiring a good web designer that will take care of your business and increase your clientele in no time at all. Here are 5 key takeaways from a successful web design for estate agents.

1) Understanding your Target Audience

Before you begin building your site, it’s essential to have a good understanding of your target audience. Gather together all of their information and take notes on what they’re looking for when they visit a real estate website.

2) Using Video Creatives

Video is all around us and it’s here to stay, so embrace it! YouTube is one of your best bets. The real estate industry has been using video marketing in recent years and so should you. Use how-to or explainer videos to provide valuable educational information about your business and its services. Consider using an animated explainer video to show what your business does and why people should choose you over competitors.

5 Key Takeaways from a Successful Web Design for Estate Agents
3) Having Effective Call-to-Actions

It may seem obvious, but having effective call-to-actions is one of the most important parts of web design. It’s not just about setting up CTAs to lead website visitors through your sales funnel (though that is important). You also want to present them with multiple and clear options as to what they can do on your site: Buy now, Contact us, Sign up for our newsletter—that sort of thing.

4) Integrating News into your Site

If you want your site to be successful, you need to make it easy to use. Rather than cluttering up your pages with complex layouts, pop-ups and other features, try simplifying things. Organize information into easily digestible chunks that provide just enough detail without drowning users in too much information. It’s better to give people just what they need—and no more—than overwhelm them with extraneous content that is unlikely to even be read.

5) Simplifying the User Experience

When an estate agent’s website design isn’t user-friendly, it can be detrimental to business growth. Having an eye-catching and easy-to-navigate website is integral in creating trust and easing potential clients through your sales funnel. A good web design allows buyers to find information about properties and agents with ease, guiding them down your lead generation path.

CudYo provides an all in one website design, digital marketing, online bookings and appointments, CRM system plus SEO for estate agents across The UK and Ireland. Visit our estate agents all in one page here